Selling Price = The price you will be selling each item for (taxes are included)

If you are using School Cash Online, you can choose to have the service fee added to the customer’s price, or you can cover the fee yourself, which will reduce your profit.
 

Your Cost = The price you will be billed for each item redeemed (taxes included)

Profit = The money you make per item (if the coupon is redeemed) 

*Your profit will be the item's Selling Price if a customer doesn't redeem their coupon